ARKA Hotel won the first place at the international competition "PRObrand-2026"

A solemn ceremony of awarding the winners of the VIII international marketing competition in the field of tourism "PRObrand-2026" took place in the Ryazan region. The ARKA Hotel took the first place in the "Branding of accommodation and catering facilities" nomination.

ARKA is one of the first lifestyle hotels in Russia. His brand is not just colors and a logo, but a reflection of a philosophy: bright, bold, modern. The hotel has moved away from visual patterns, replacing standard white coats with products made of natural materials with creative prints, hangers have turned into body kits, and the lobby has been filled with stylish merch. The hotel's merch is exclusively available in the hotel's store, as well as online with delivery throughout Russia.

This year's competition received a total of 302 applications from Russia and Belarus. ARKA became one of the three VIZANT GROUP's award-winning facilities: the Dulber Sanatorium and the Rodnya Hotel received the Grand Prix in their respective nominations.

The PRObrand competition is supported by the Russian Folk Art Crafts Association, the Association of Cosmonautics Museums and the Association of Directors of Communications and Corporate Media of Russia.